Press Release: PizzaExpress organises Pizza making session for kids
Gurgaon, 04th July, 2015: PizzaExpress, one of the world’s leading casual dining restaurants, today organised a pizza making session a la PizzaExpress way for kids at its Ambience Mall establishment. The brand which is known to host best pizza making parties gave a very unique experience to all young budding chefs and equally enthusiastic mothers.
At the fun filled evening, kids learnt the art of making pizzas from the Pizzaiolos – pizza chefs of the restaurant and also enjoyed their self made pizzas at the end.
Launched in India in 2012 in partnership with Gourmet Investments Pvt Ltd, a Bharti Family Office Company, the first flagship restaurant opened in Colaba, Mumbai in December 2012. Currently, there are 06 restaurants in Mumbai, 01 in Delhi and 01 in Gurgoan. PizzaExpress will grow to an over 50 Outlet chain in India over the next 5 years with an investment of over Rs.150 Crores.
PizzaExpress is one of the world’s leading casual dining and consumer brands. Established in 1965 in London, it now operates over 500 restaurants in 14 different countries. PizzaExpress sets high standards in premium casual dining through its ambience and great authentic Italian cusine – a clear differentiator from regular Quick Service Restaurant crowd
Within the organized food chain segment, casual dining is growing at over 18% (CAGR) and is estimated to reach around Rs 9,000 crore by 2018, according to industry estimates
Indian and Chinese account for half of the preferred cuisines, while continental and Italian are fast picking up with around 11% market share.
The masterpieces are carved by the skilled Pizzaiolos – pizza chefs, dressed in black and white stripes, who train for a minimum of 12 weeks to master the art of pizza making. These Pizzaiolos add to the virtual treat of seeing the Pizzas tossed and stretched ensuring the perfect dough.
PizzaExpress is known to take inspiration from the local surroundings and the local culture that speaks of a unique and striking feature. Restaurant design is inspired out of the ceramic potters who used to be inhabited here before the mall came up. Design of the ceramic plates is carrying Persian art and also reflects the journey of PizzaExpress from Wardour Street, London to Vasant Kunj, New Delhi. Every restaurant has an open kitchen offering the craftsmanship of the Pizzaiolos, which adds to the beauty of the already exclusive ambience.
Apart from the secret dough recipe, the tomato Passata sauce used for the Pizzas is sourced, especially from a tomato farmer, Greci family near Parma, Italy.
PizzaExpress is here to pamper the foodie in you with its unique ambience, Italian and inexplicable hospitality. So come and experience the Joie de vivre today.
About Pizza Express
PizzaExpress is one of the world’s leading casual dining and consumer brands. Established in 1965 in London, it now operates over 500 restaurants in 14 countries worldwide. The brand was launched in India in 2012 in partnership with Gourmet Investments Ltd, a company promoted by the Bharti Family Office.
Follow PizzaExpress on twitter @pizzaexpressIN and Facebook on Pizza Express India.
Pizza Express History: PizzaExpress has been obsessed with pizza ever since its founder Peter Boizot opened the first PizzaExpress restaurant on Wardour Street in 1965. Peter is a big foodie, and took great pride in pioneering beautiful pizza on the high street and working with the best to do this.
PizzaExpress was one of the first restaurants to adopt open kitchens and was also a pioneer in taking restaurants into interesting buildings, from old churches to banks to dairies.
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